![]() ![]() Juvenile/YA sales now surpass adult trade fiction and nonfiction sales combined. ![]() Says Al Greco, a marketing professor at Fordham University who follows the book business, “Juvenile/young-adult is the biggest growth category in publishing right now.” ![]() And of course, it’s no secret that these books are driving development in Hollywood as well. Even though evidence that reading is in trouble is everywhere (from a National Endowment for the Arts report warning that kids are doing it less to the troubles at Borders and Barnes & Noble), sales of juvenile/YA books - the catchall category for books aimed at readers under 21 - are growing strong. The kids section is one of the bright spots for publishers these days. STORY: Summer Books: 5 Beach Blanket Must Reads 1 best-selling kids author in America and chief architect of the $500 million Diary of a Wimpy Kid franchise that has captured the playground with its irreverent attitude, playful drawings and spot-on understanding of a kid’s frustrations. "Good Art, Bad Person": Claire Dederer on the Way Entertainment Is Consumed After #MeTooĮight years ago, Kinney was a self-described “failed newspaper cartoonist,” playing too much Doom and struggling to come up with an idea that would jump-start his career. ![]()
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